Artificial Intelligence Resource page

Resources

Artificial Intelligence Resource page

Artificial Intelligence is rapidly reshaping the creative industries, raising urgent questions about performers’ rights, consent, compensation, and control over their voice, likeness, and performances. FIA and its members advocate for human-centric approaches to AI that enhance creativity rather than replace it, and for robust legal and contractual safeguards that protect performers worldwide.

In addition to the FIA AI Guide, this dedicated resource page brings together guidelines, collective agreements, advocacy initiatives, and policy developments from across the globe. The resources collected here are intended to support unions, performers, and industry stakeholders in navigating the challenges of AI and keep up to date with new developments.

Read the FIA policy and practical guide with respect to Artificial Intelligence

In this section

Industry Guidelines, Resources and Toolkits

As AI technologies become more widely used across the creative industries, clear ethical frameworks and practical guidance are essential. This section brings together industry guidelines, resources, and toolkits developed by performers’ unions or sector partners to support responsible, human-centric uses of AI.

These materials promote the adoption of ethical standards, offer concrete advice on contractual protections, and help performers retain control over the use of their voice, likeness, and performances. They can also serve as practical reference points for unions engaging with employers and policymakers on AI governance.

CANADA

-ACTRA A.I. Best Practices Guide and resource page: https://actratoronto.com/artificial-intelligence-resources/

SWEDEN

-Scen& Film AI guide (practical advice for members, in Swedish): AI-praktiska-rad-till-dig-som-ar-medlem-i-Scen-Film.pdf

UNITED-KINGDOM

-Equity AI Toolkit page: https://www.equity.org.uk/advice-and-support/know-your-rights/ai-toolkit

UNITED-STATES

-SAG-AFTRA’sAI Contracts and Industry resources page: https://www.sagaftra.org/contracts-industry-resources/member-resources/artificial-intelligence#aitvthresources

NEW ZEALAND

– Equity NZ resource page (focussed on voice artists):https://equity.org.nz/nzava-association-of-voice-artists/

Language and Provisions in Collective Agreements and Contracts

While not all FIA affiliates are currently in a position to negotiate AI-related protections, collectively bargained safeguards play a crucial role in securing concrete and enforceable rights for performers. Where possible, contractual language can complement legislative efforts by providing tailored protections that reflect the realities of work in the audiovisual and live performance sectors.

This section provides examples of AI-related clauses, agreements, and negotiated frameworks from different countries. They illustrate emerging approaches to consent, data use, remuneration, and safeguards against the unauthorized creation or exploitation of digital replicas and synthetic performances.

The access to the documents hereunder is restricted to FIA members, please log-in or create your online profile to download them.

CANADA

–UBCP ACTRA British Columbia Master Animation Agreement (BCMAA), 2026 (applies to performers engaged in animation production in British Columbia and the Yukon)

– British Columbia Master Production Agreement (BCMPA), 2025 (governs film and television production in British Columbia and the Yukon)

–ACTRA Independent Production Agreement, 2024 (covers the engagement of performers in all film, television and digital media production in Canada, except in British Columbia)

ESTONIA

–ENL film production collective agreement, 2024

FRANCE

–SFA Model clauses for video games, 2025

–Example of contract for Radio France in French, 2023

GERMANY

–BFFS Ver.di film production collective agreement on the use of AI, 2025

ITALY

-CGIL-SLC film and TV collective agreement, 2023

-CGIL-SLC dubbing collective agreement, 2023

THE NETHERLANDS

–Collective agreement for the national ballet and opéra, 2025

–Kunstenbond Theatre and dance collective agreement, 2025

UNITED-STATES

-SAG-AFTRA TV animation agreement resource page, 2023: https://www.sagaftra.org/contracts-industry-resources/television/tv-animation-agreements

-SAG-AFTRA sound recordings code resource page 2024: https://www.sagaftra.org/contracts-industry-resources/contracts/sound-recordings-code-2024

–SAG-AFTRA Network Code Agreement 2024 (covers TV shows, soap operas, variety shows, game shows, reality TV, and news programs)

–SAG-AFTRA TV/Theatrical contracts 2023 (covers work in motion pictures and television, including streaming)

-SAG-AFTRA Commercials agreement resource page, 2025: https://www.sagaftra.org/contracts-industry-resources/commercials/2025-commercials-contracts

Advocacy, Campaigns and Awareness Raising

Advocacy and public awareness are central to ensuring that AI develops in ways that respect human creativity and performers’ rights. Across the world, performers’ unions and allies are campaigning for strong public policy frameworks that promote transparency, accountability, and compliance with existing legal protections, including intellectual property, data protection, and privacy laws.

This section highlights campaigns and initiatives aimed at protecting performers from the unauthorized use of their personal data, voices, and likenesses, and at raising awareness of the risks associated with signing away rights that may enable harmful or unintended future uses of AI-generated replicas.

INTERNATIONAL

– Human Artistry Campaign: https://www.humanartistrycampaign.com/

EUROPE

-Stay True to the Act Campaign: #StayTrueToTheAct

AUSTRALIA

-Stop Creative theft Campaign by MEAA: https://www.meaa.org/stop-ai-theft/

FRANCE

-Touche pas à ma VF Campaign by SFA and LesVoix: Petition · Pour un doublage créé par des humains pour des humains #TouchePasMaVF – France · Change.org

UNITED-KINGDOM

-Stop AI Stealing the Show Campaign by Equity UK: https://www.equity.org.uk/campaigns-policy/stop-ai-stealing-the-show

UNITED-STATES

-Stealing is not Innovation: https://www.stealingisntinnovation.com/

Global Public Policy, Case Law and Articles of Interest

AI regulation is evolving rapidly at national, regional, and international levels, with growing implications for creative industries and performers’ rights. Legal developments, policy initiatives, and court cases are beginning to shape how AI training, data use, and synthetic media are governed.

This section brings together selected publications about public policies, legal developments, and media articles that offer insight into emerging regulatory approaches, industry debates, and real-world impacts of AI on performers and creative workers. It is intended as a snapshot of the wider policy and legal context shaping the future of AI in the sector.