FIA Joins ACTRA’s Boycott of Union-busting Corporations

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TORONTO (September 29, 2023) – The International Federation of Actors (FIA) and its affiliates in 60 countries around the world stand in solidarity with ACTRA commercial performers in the fight to end the 521-day lockout by the advertising agencies represented by the Institute of Canadian Agencies (ICA).

“We know globally the advertising industry is attacking unions and the performers we represent,” said Gabrielle Carteris, FIA President. “FIA’s worldwide membership is calling out the unscrupulous corporations who are working with the ICA – refusing to negotiate fairly with performers – to maximize their own profits. This attack on ACTRA in Canada is an attack on all of us.”

At FIA’s Executive Committee meeting on September 29 in Istanbul, FIA’s board unanimously passed a resolution supporting locked out ACTRA commercial performers in Canada and endorsed ACTRA’s expanding boycott of union busting brands. FIA’s Executive also supported unanimous motions in support of SAG-AFTRA members and the Actors Union of Turkey (AUT). “It has never been clearer that global corporate giants are determined to impoverish workers” said Marie Kelly, ACTRA National Executive Director and VP of FIA. “Now more than ever our unions must collaborate and share what we are doing at each of our bargaining tables.”

ACTRA is now asking workers around the globe to not shop at six new international brands: Volkswagon, Visa, Lindt, Rakuten Kobo, Jonn Frieda and Johnson & Johnson.

“FIA’s endorsement of our escalating boycott is elevating our cause on an international level,” said Eleanor Noble, President of ACTRA. “We appreciate their support of ACTRA’s boycott of brands that use one of ICA’s union busting ad agencies and we stand in full support of SAG-AFTRA’s battle for a fair, respectful and equitable agreement – as we do for the AUT’s fight for dubbing performers.”

Last week ACTRA members were appalled to learn the details of the disrespectful proposal from the ICA that would slash performer rates 50 to 60 percent.

For more than 60 years the NCA has guaranteed fair working conditions, benefits, and competitive pay for on-and off-camera English-language performers in commercial productions in Canada. The bargaining teams for the Association of Canadian Advertisers (ACA) and ACTRA have continued working together to preserve and stabilize the industry.

Read the FIA Resolution here

About ACTRA:

ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in recorded media in Canada. ACTRA represents the interests of over 28,000 members across the country – the foundation of Canada’s highly acclaimed professional performing community.

Media Contact:

Carol Taverner, ACTRA National Public Relations Officer, Tel: 416-644-1519, E-mail:

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